SEO

I do SEO professionally for client sites, and this section is where I write down what I actually do, in language that does not require a marketing degree. The rules have changed: search engines and AI assistants now reward content that demonstrates real experience and directly answers questions, and they are increasingly good at detecting content generated at scale with nothing new to say.

That shift is good news for small sites. You cannot outspend big publishers, but you can out-specific them: real screenshots, real test results, and direct answers to the exact questions people ask. These guides cover using AI responsibly in your content workflow, structuring pages so both Google and tools like ChatGPT can cite them, and the schema and technical basics that take an afternoon to set up and quietly help forever.